Does anyone else have ads on facebook




















You might even use the Ad Library to show them what their competitors are putting out to further convince them. Discover your own clients!

Trends come and go, and some are wildly successful while others fizzle out. One way to track which trends you should be focusing on in your campaigns is through the Ad Library. The bottom line is, if your business uses Facebook ads , then you should be using the Facebook Ad Library.

You can reach out to us at K6 to take care of things for you. Terms of service Privacy Policy. Results Blog Contact Agency Careers. Share on facebook. Share on linkedin. Share on twitter.

Share on email. Ads for Lululemon. Was this helpful? Related Articles. How does Facebook decide which ads to show young people? What are my ad preferences and how can I adjust them on Facebook? What does Facebook Shop do with my information? Can I block or hide ads showing on my Facebook account?

How does Facebook show me ads on other apps and websites? Terms and Policies. Each image or video can have its own link. Source: Plantsome on Facebook.

Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. Slideshow ads have eye-catching motion, just like videos, but use five times less data. So, they load well even for people on slow internet connections. These Facebook paid ads, which are offered only for mobile devices, allow you to showcase five images or videos that customers can click to buy a product or service.

Collection ads pair with Instant Experiences more on those below and allow people to buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go.

The primary photo or video can do much more than showcase a single product. For example, in this Lee Valley Tools ad, the primary video teaches viewers how to choose the right seeds for their garden. The product images below all point to supplies for planting and saving seeds. Source: Lee Valley Tools on Facebook. Instant Experience ads used to be called Canvas.

Source: Kilne on Facebook. You can also link a few Instant Experiences together so people have access to even more instant mobile content.

Lead ads are only available for mobile devices. Several automakers have successfully used them to encourage test drives. It breaks down all the details you need to know to make the most of this important type of Facebook ad campaign.

Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them. For instance, say someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase. With dynamic ads, you can advertise that specific product in their Facebook feed. This reminds the potential customer to complete the purchase, and can be a very effective Facebook marketing strategy.

The Taiwanese beverage brand Nature Fruit used dynamic ads to manage the language settings for its ads when it expanded into Malaysia.

You need a Facebook Business Manager account to use Dynamic ads. Facebook Messenger ads give you access to the 1. When creating your ad, simply choose Messenger as the desired placement. You also need to select Facebook feed. These ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page.

People can use it to have a one-on-one conversation with one of your salespeople or customer service reps. Mobile phones are meant to be held vertically. Stories ads are a mobile-only full-screen vertical video format that allows you to maximize screen real estate without expecting viewers to turn their screen.

Stillhouse Spirits Co. They specifically targeted the ads to those interested in alcohol, cocktails, hiking and the outdoors. Augmented reality ads use features like filters and animation to allow people to interact with your brand.

For example, the filter could help users see what a shade of lipstick would look like on their lips, or how a pair of glasses might fit their face. Augmented reality ads can also be used to extend your reach.

The ads allow users to take selfies with the filter and share them on their own channels. The cosmetics band essence used mask filters in augmented reality ads to connect with their audience. The mask designs were based on an earlier round of ads that polled followers on their favorite features. If you already have a Facebook business page and you should , you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign.

Log into Facebook Ads Manager and select the Campaigns tab, then click C reate to get started with a new Facebook ad campaign. A: This data here includes all ad targeting types. We see similar great success from remarketing ads on Facebook, so most of our clients use them more than other types of targeting, so data may skew remarketing-heavy above, but it does include everything.

Q: Do you have any data regarding the average cost per impression or CPC for this year? Q: Thanks for sharing your research! Do you happen to have done a similar study for LinkedIn and Bing? I'm looking forward to seeing those too! Thanks again! A: We do have this data for Bing. Q: Do you know what the average product price was per industry for those rates?

Q: I don't see anywhere which settings for attribution is used? Please share! Q: Can you clarify how you are defining the industries or do you have a link to how they are defined? Q: Great post! I would like to know the formulas you used in order to determine the numbers in your charts so I can use the same formulas to calculate on my end. And that doesn't even factor in conversion ratios.

Pretty rough out there.



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