Who is diamond supply co

Leeway Sports Strapback Cap - Pink. Size Medium XLarge. Team Hoodie - Navy. Size Small. Size XLarge. Sufficient Skate T-Shirt - White. Size Medium. Cut Skate T-Shirt - Black. Fresh Skate T-Shirt - Black. Mirrored Pullover Hoodie - Black. The Queen T-Shirt - White. I never really imagined it turning into a full apparel and footwear line and accessories and everything that we do now, but it was a gradual transition into that over 20 years so now we literally make everything.

Other than that, it was just getting shops to support us and sending out free stickers. There was no social media. It was real grassroots. Now, you can just sit on your phone and market stuff or get stuff made. Get one viral video and the whole world sees your brand, right?

WWD: As someone at the head of a heritage brand does that add stressors to your job? I love seeing young creatives out there trying to do something. Most of my friends, when I was a kid, ended up not doing anything. We just rode around on our skateboards, smoked weed and drank 40s. We were a bunch of punks. Nowadays, kids skate and I feel like a huge percentage are trying to make T-shirts or sell something. They can even do sponsored posts on social media and make money. It makes me feel like, damn, I wish I started in this time.

It would have been a lot easier than 20 years of grinding — well, the first 10 for sure was a pretty hard grind to get to where I got the brand. WWD: Did you learn as you went or were you surrounded by entrepreneurs? I wanted to make skateboard bolts so all my friends could ride for the same company. Things were different back then. Different mentality. What a company was back in the Nineties is completely different than what someone thinks of one now.

I just wanted to make cool stuff and I wanted my friends to have cool stuff. WWD: Are there up-and-coming brands you find interesting? Their fan base are young kids that are just like the kids making these brands.

Look at Supreme. Supreme is doing those types of numbers but online and in their own retail stores. Expensive and limited is what kids want. They want the perceived value. Most of our customers are skaters. What do you make of all that? If I go to Saint Laurent or Dior or Gucci or Louis or any of those stores, the designs are not much different than what all the streetwear brands have been doing forever.

People like it, so why change it? The did a big showcase in New York and the next day I got calls from Diddy and Rick Ross and everyone in the music industry. The friendship with Odd Future continued as did further musical co-signs. When Rick Ross started blowing up, he was all-Diamond-everything in his videos.

He came into the store randomly when we first opened. He was going through the shirts and telling the store guys all the stuff that he already owned that he got in some store in Miami. Then he bought everyone chicken wings and hung out for like two hours, just talking — he was stoked.